The fanfare and logo have, since then, enjoyed a rebirth in usage. However, Lucas enjoyed the logo and Alfred Newman music so much that he insisted it be used for his Star Wars films. In the mid-to-late 1970s, the 20th Century Fox logo had all but been phased out. In 1953, an extended version was created for CinemaScope films, and debuted on the film River of No Return. The 20th Century Fox fanfare was composed in 1933 by Alfred Newman, a longtime head of Fox's music department from 1940 to 1960.
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