It shifted from “reverse-chronological” to a “curated content” feed back in 2016, based on a calculation known as score of interest. I’m not entirely sure he was joking.īy Instagram’s own account, the platform doesn’t have a mythic, master algorithm. “We pinned him against a tree and demanded he explain the algorithm,” one of them told me. Once, on a Bay Area hike, they apparently bumped into a top Instagram executive. They’d quit their jobs as line cooks at Five Guys to take pictures of swimming holes around the world, and they checked their phones obsessively throughout the day for likes, comments and follows. I met a pair of adventure photographers from Vancouver a few years ago.
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